Strategically
Offbeat Phreaks

Background

Persil came up with a liquid detergent that was an upgrade from the powder detergent variants.

Challenges

Rise above other powder detergents.

Project

Key Visuals for Jams

Project

Aam Diplomacy was a campaign and creative, designed for Ali Tareen Farms in the peak summers’ mango season. The term “Aam Diplomacy” got trending with Ali Tareen the past year on Twitter, which was used as an insight to name the campaign. The campaign went live on social media with video content, animations, and a custom-designed visually integrated system.

Background

The Z.N.E Hoodie was the first-of-its-kind sportswear by Adidas. An Ultra-Comfortable hoodie made in part with recycled materials.

Challenges

We were asked to translate the essence and feel of the thematic videos onto the website, for e-commerce based objetives. The whole experience was also design, device responsive.

Project

Key Visuals for Jams

Background

ATF grows and prepares the utmost premium mangoes in Pakistan.
They needed a complete packaging make-over, for the packaging to reciprocate the modern yet premium quality of the mangoes that come in the packaging.

Background

We were asked to establish Mitchell’s Tomato Ketchup, Sauces & Chutnies as the perfect pairing with food and especially snacks

Challenges

In the world of Ketchup, brands had talked about almost everything there was to talk about. From being farm fresh to consumption; there were not a lot of touchpoints that the brand could explore.

Project

Amavi is a one of its kind patisserie & boulangerie café based in Lahore. Their food is a modern addition to the Pakistani food palette.
With the opening of their first store, they came to us for a brand identity.

Background

Jamal Rugs is a well established carpet weaving business since 1941.
The business has never had a proper branding done and with the business at its boom in international markets, we were asked to design an identity that projected their business and could easily compete in markets outside of Pakistan when it comes to branding.

Background

We were asked to connect to the young consumer and mothers and introduce Mitchell’s Jams, Jellies & Marmalades as a fun and joyful brand, which promises them taste and natural goodness of real fruits. Mitchell’s JJ&Ms is a must on the table to make your breakfast mornings flavourful.

Challenges

Creating communication for the nutraceutical sector is tricky. Facebook does not allow advertisement of medicinal/ health products and often confuses a wellness product/ post with a health product post.

Project

Knorr ME wanted to introduce their new packaging design to the audience.Mainly targeted to owners of local eateries like shawarma cafes and local cuisine restaurants, we conceptualised an illusion of a torn poster revealing the new pack design.
The brochures were also designed as the new pack shape which gave instant recognition and brand recall.

Background

Since cricket in Pakistan was at a standstill due to security reasons, Dubai acted as a neutral ground for Pakistan to play cricket on.

Challenges

• Catch the interest of multi-ethnic cricket fans and entice the non-digital audience to attend the game.
• Generate footfall at stadiums for cricket matches and get the masses excited about the teams.

Project

The brand wanted to launch its new products with a new creative direction. Communication had to be developed that repositioned the nutraceutical brand as a fun, lifestyle brand.

Challenges

Creating communication for the nutraceutical sector is tricky. Facebook does not allow advertisement of medicinal/ health products and often confuses a wellness product/ post with a health product post.
Creating multiple conversations out of functional and product attributes and finding new ways to visualize the same products repeatedly and
frequently.

Project

We were asked to create a launch campaign for Flexa Plus, one of Route2Health’s products that strengthen joints, muscles, and tendons for improved mobility.

Background

The Mitchell’s brand has been a house-hold name since 1933. In the past decade, Mitchell’s didn’t just lost its market share but also its relevance from the audience, despite once being the market leader with over 150 products.

Challenges

• Mitchell’s had lost its relevance.
• No brand positioning was defined.
• Other brands within the same category had already established themselves and were actively communicating with the consumer.
• Finding a new tone of voice for the brand.